Privacy Policy

Last updated: November 9, 2026

This Privacy Policy explains how Triacolyte Business Solutions Inc., operating as "Vistarro" ("Vistarro," "we," "us," or "our"), collects, uses, discloses, and protects information in connection with the Vistarro digital signage platform (the "Service") and the vistarro.com website. It applies whether you access the Service directly or through a Vistarro reseller.

1. Who this policy covers

This policy applies to visitors to our website, prospective customers who submit an inquiry, and businesses (and their authorized users) who use the Service — whether they purchased directly from Vistarro or through a reseller. If you access the Service through a reseller, the reseller may also collect information about you under its own privacy practices; this policy covers what Vistarro itself collects and does with information.

2. Information we collect

Information you provide to us

• Contact and pricing inquiries submitted through our website (name, email, company, phone, industry, and message).
• Account information for Service users (name, email, company, role, and login credentials).
• Billing information, including the details needed to process payments through our payment processor, Helcim.
• Content you upload to the Service — images, video, audio, fonts, menu and pricing data, and similar assets.

Information collected automatically

• Device and player information for connected signage hardware, including model, software/OS version, network address, and online/offline status.
• Proof-of-play data — records of what content played, when, and for how long, used for reporting and compliance purposes.
• Account activity and security logs. We are in the process of rolling out expanded audit logging; retention periods for this data will be published here once finalized.

Cookies

We do not currently use analytics, advertising, or tracking cookies on our website. If this changes in the future, we will update this policy to describe what's used and how to control it.

3. How we use information

• To provide, operate, and maintain the Service, including content delivery, scheduling, and device management.
• To process payments and manage billing.
• To respond to inquiries and provide customer support — directly, or by connecting you with a Vistarro reseller.
• To maintain the security and integrity of the Service.
• To comply with legal obligations.

We do not sell personal information to third parties for their own marketing purposes.

Our AI assistant ("Lumen")

The Service includes an AI assistant, Lumen, that helps you manage your content through natural-language requests. When you use Lumen, relevant account data — such as the names of your sites, playlists, artboards, and assets — is sent to our AI provider, Anthropic, to generate a response and, where you ask it to, make the corresponding change in your account. Lumen only accesses your own company's account data; it does not have access to information about the people who view your screens.

4. How we share information

• Resellers. If you were referred to us by, or purchase through, a Vistarro reseller, we may share relevant account and contact information with that reseller so they can support your account.
• Service providers. We use trusted third parties to help operate the Service, including Microsoft Azure (hosting and storage), SendGrid (email delivery), Helcim (payment processing), and Anthropic (our AI provider, used to power the Lumen assistant described above). These providers only receive the information needed to perform their function.
• Legal and safety. We may disclose information if required by law or to protect the rights, property, or safety of Vistarro, our customers, or others.
• Business transfers. If Vistarro is involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.

5. Where your information is stored

Customer data is hosted in Microsoft Azure's Canada Central region, with geo-redundant backup to Canada East — both located within Canada. Some of our service providers (including SendGrid and Helcim) may process information outside Canada, including in the United States, in connection with the services they provide to us.

6. Data retention

We retain account and billing information for as long as your account is active and as needed to meet legal, tax, and accounting requirements afterward. Proof-of-play data is retained according to your plan's configuration (typically a shorter "hot" retention window of around 90 days, with a longer "cold" retention window of around 365 days for historical reporting). Retention periods for audit/security logs will be published once that feature is finalized.

7. Your rights

Depending on where you're located, you may have the right to access, correct, or request deletion of your personal information. To make a request, contact us at [email protected]. If you're an end user of the Service through your employer or a Vistarro reseller, we may direct your request to the appropriate account administrator. If you're not satisfied with our response, you may also contact the Office of the Privacy Commissioner of Canada.

If we ever send you marketing communications, you can opt out at any time using the unsubscribe link in that message or by contacting us directly. This won't affect service-related communications necessary to operate your account.

8. Children's privacy

The Service is intended for business use and is not directed at children. Vistarro displays do not collect personal information about the people viewing them (for example, students in a school hallway) — only the content configured by the account holder.

9. Security

We use reasonable administrative, technical, and physical safeguards designed to protect information in our care. No method of storage or transmission is completely secure, and we cannot guarantee absolute security.

If we become aware of a security incident that compromises personal information in our care, we will investigate, take reasonable steps to contain it, and notify affected customers without undue delay, as required by applicable law.

10. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date above.

11. Contact us

Questions about this policy can be sent to [email protected]. Vistarro is operated by Triacolyte Business Solutions Inc., Ontario, Canada.